Marketing Strategy
We have consultants with 20+ years of marketing experience in multiple FMCG categories including Personal Care, Oral Care, Tobacco, Beverages, Alcoholic Drinks, Food, Fashion as well as Consumer Electronics, Mobile Communication and Domestic Appliances.
Located in the center of Europe, in Geneva, Switzerland, our expertise is not limited to Europe. We also have in-depth knowledge of Emerging Markets as well as Asia, Middle East and Africa.
Our Advantages:
• Unique combination of skills in marketing, market research and media strategy
• Insights-based personalized approach built on best practices of leading FMCG corporations
• Innovation creation based on psychological Lateral Thinking techniques
• Understanding your needs
• Flexibility
Strategy
- Marketing Plans and 1-3 years Business Plans
- Market modelling
- Portfolio Strategy Development & Optimization
Product
- Ideas of new products, services or approaches. We are a certified provider of Lateral Thinking approach developed by Edward DeBono
- Innovation & product development
- Product acceptance forecast based on consumer and industry data
Communication & Promotion
- Core messages development
- Communication Strategy across all channels, traditional and digital
- Digital marketing communication in paid, owned and earned channels
- Help in digital KPIs dashboards and focusing on metrics relevant for your business objectives and context
- Consumer promotions mechanics development
Distribution
- Go-to-market strategies
- Trade marketing programs
Pricing
- Price positioning
- Competitive portfolio pricing
- Price increase / decrease strategies. Promotional pricing
For Start-Ups
- Fine-tuning of existing business concepts and marketing propositions
- Marketing and communication plans
- Assessing the fit and coherence of all elements of the business model
- Development of your Digital Marketing Strategy
- Advice on elevator pitches and investor presentations
- If we like your idea we can discuss pro-bono collaboration!
For Corporate Clients
If you are thinking about internal ideation sessions – think about us! We have Lateral Thinking certification and can help you develop wide spectrum of initiatives from new products to Christmas party ideas, leveraging on your own internal knowledge and expertise.
Looking for an agency that can do fast, hassle-free and reliable work at a high professional standard? Give us a call!
- Facilitation of internal ideation and brain-storming sessions
- International Market Research projects coordination. We have partners with offices and local network in several countries including CIS. This can make your fieldwork faster, higher quality and much more cost-efficient!
- Complex cross-country data analysis and market models
- Cross-country project management and link between agencies
- Best practices and case studies development
- Help with important presentations
For Advertising Agencies
Help with your pitches to corporate clients. Sometimes speaking the language of your clients is the decisive factor. For example without knowing the terms and framework of tobacco industry it’s really hard to get your ideas across. Same applies to Personal Care or Consumer Electronics. We speak those languages, so let us talk!
For Strategy Consultancy Businesses
Helping you excel and polish the marketing or communication part of a project or pitch.
- Portfolio optimization
- Consumer assessment of new product ideas
- Advertising strategies
- Media budget requirements assessment
For local companies expanding to new markets
If you’re seeking to open up new markets we could help setting up your international strategies and plans.
- CIS region: a wealth of expertise and local contacts are available for you in Russia and CIS countries.
- Another focus area for us is UK. We both work with UK companies and welcome Swiss and Russian companies looking to connect with the relevant expertise and opportunities.
- Switzerland as a Hub. For companies seeking to establish their presence in Europe Switzerland could be a perfect base to start. Coordination of your European marketing efforts or representation of your interests in Switzerland could be the way for us to help you expand in Europe!
Outsource your marketing to us!
There are cases when you can outsource your marketing just as you outsource your accounting or IT!
Whether you’re not sure whether you need a full-time marketing department, want to add certain skills (e.g. digital marketing) or just need a hand during an important period of growth, we can make this work the way that suits your business.
Give us a call to discuss a solution that’ll help you grow faster!
Get in touch with us.
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