Expertise

Our Market Research expertise comes from academic knowledge of statistical methods as well as the science of psychology. We have experts with PhD degrees who know the science behind sampling methods, various scales and correct measurement, usage of complex statistical analysis methods and the art of interviewing and developing relevant research instruments and questionnaires.

Approach

Going to a bigger multinational agency you’d probably be offered their standard products and methods. In market research unfortunately there are no blueprint approaches that work for everybody equally well. Often big standard methodologies include measurements you don’t actually need. Those tend to be expensive as well. We always try to suggest relevant and cost-effective research methodology, focusing on elements that are absolutely essential for your business or project. You only pay for practical, concise and necessary information!

Flexibility

We are flexible in our arrangements and believe in a long-term relationship. If you need an advice prior to talking to a big research agency, we would be glad to develop a suitable research methodology and a brief for your market research project. If multi-country or inter-agency project coordination is required – we can do that too!